Privacy Policy

General information about the processing of your data

We are required by law to inform you about the processing of your personal data ( in the following “data”) when you use our website. We take the protection of your personal data very seriously. This data protection notice informs you about the details of the processing of your data and about your legal rights in this regard. For terminology such as “personal data” or “processing”, the legal definitions from Art. 4 DSGVO are authoritative. We reserve the right to adapt the data protection declaration with effect for the future, in particular in the event of further development of the website, the use of new technologies or changes to the legal basis or the relevant case law. We recommend that you read the privacy policy from time to time and take a printout or copy for your records.

Application area

The data protection declaration applies to all pages of https://hiamo.com/. It does not extend to any linked websites or Internet presences of other providers.

Responsibility

Responsible for the processing of personal data within the scope of this privacy policy is:

Hiamo Management GmbH

Oster dike 18

28203 Bremen

E-mail: hello@hiamo.com

Questions about data protection

If you have any questions about data protection with regard to our company or our website, you can contact us using the contact details provided in the “Person responsible” section.

Security

We have taken comprehensive technical and organizational precautions to protect your personal data from unauthorized access, misuse, loss and other external interference. To this end, we regularly review our security measures and adapt them to the state of the art.

Your rights

You have the following rights with regard to personal data concerning you, which you can assert against us:

Right of access: you may request information in accordance with Art. 15 of the DSGVO about your personal data that we process.
Right to rectification: if the information concerning you is not (or no longer) accurate, you may request a rectification in accordance with Art. 16 DSGVO. If your data is incomplete, you can request that it be completed.
Right to erasure: You may request the erasure of your personal data in accordance with Art. 17 DSGVO.
Right to restriction of processing: you have the right to request restriction of your personal data in accordance with Art. 18 DSGVO.
Right to object to processing: You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data that is carried out on the basis of Art. 6(1) sentence 1 lit. e) or lit. f) DSGVO, in accordance with Art. 21(1) DSGVO. In this case, we will not further process your data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert and exercise or defend against legal claims (Art. 21 (1) DSGVO). In addition, according to Art. 21 (2) DSGVO, you have the right to object at any time to the processing of personal data concerning you for the purposes of direct marketing; this also applies to any profiling, insofar as it is related to such direct marketing. We refer you to the right to object in this privacy statement in connection with the respective processing.
Right to withdraw your consent: Insofar as you have given your consent for processing, you have a right of withdrawal in accordance with Article 7 (3) DSGVO.
Right to data portability: You have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format (“data portability”) as well as the right to have this data transferred to another controller if the prerequisite of Art. 20 Para. 1 lit. a, b DSGVO are met (Art. 20 DSGVO).

You can assert your rights by notifying the contact details mentioned in the section “Responsible party” or the data protection officer appointed by us.

If you believe that the processing of your personal data violates data protection law, you also have the right to complain to a data protection supervisory authority of your choice in accordance with Art. 77 DSGVO. This includes the data protection supervisory authority responsible for the controller: State Commissioner for Data Protection and Freedom of Information Freie Hansestadt Bremen, Arndtstraße 1, 27570 Bremerhaven, Tel.: +49 471 596 2010; e-mail: office@datenschutz.bremen.de.

Use of our website

In principle, you can use our website for purely informational purposes without disclosing your identity. When you call up the individual pages of the website in this sense, only access data is transmitted to our web space provider so that the website can be displayed to you. The following data is processed in this context:

Browser type/ browser version,
operating system used,
language and version of the browser software,
date and time of access,
IP address,
Content of the request (specific web page),
Access status/HTTP status code,
Referrer URL (the previously visited website),
message whether the call was successful,
amount of data transferred and
Time zone difference to GMT.

The temporary processing of this data is necessary to technically enable the course of a website visit and a delivery of the website to your end device. The access data is not used to identify individual users and is not merged with other data sources. Further storage in log files takes place in order to ensure the functionality of the website and the security of the information technology systems. The legal basis for the processing is Art. 6 para. 1 p. 1 lit. f) DSGVO. Our legitimate interests lie in ensuring the functionality of the website and the integrity and security of the website. Storing access data in log files, in particular the IP address, for a longer period of time enables us to detect and ward off misuse. This includes, for example, the defense against requests that overload the service or any bot use. The access data is deleted as soon as it is no longer required to achieve the purpose of its processing. In the case of the collection of data for the provision of the website, this is the case when you end your visit to the website. The log data are generally stored directly and exclusively accessible to administrators and deleted after 7 days at the latest. After that, they are only indirectly available via the reconstruction of backup tapes (backups) and are finally deleted after a maximum of four weeks.

You may object to the processing. Your right to object exists for reasons arising from your particular situation. You can send us your objection via the contact details mentioned in the section “Person responsible”.

Tracking

In addition to the previously mentioned access data, so-called cookies, pixels, browser fingerprinting or other tracking technologies are used when using the website. Cookies are small text files with a sequence of numbers that are stored locally in the cache of the browser used. Pixels are single-pixel images that are created in a non-transparent manner or in the background color of the website and are therefore not visible to the user. Pixel also collects information about your user behavior on the website. Fingerprinting technologies create a unique fingerprint based on browser settings and thus identify an individual browser. By means of a script that every Internet browser automatically executes, information such as screen resolution, fonts used, operating system, hardware information and integrated browser plug-ins can sometimes be collected, which in their specific combination can ultimately enable tracing back to a specific user. Tracking technologies are used to make our website user-friendly. The use of tracking technologies may be technically necessary or for other purposes (e.g. analysis/evaluation of website usage).

Technically necessary elements

Some elements of our website require the calling browser to be identified even after a page change. In the technically necessary elements, such as in particular cookies or similar methods of terminal access, your language settings in particular are processed for the purpose of carrying out or facilitating electronic communication and providing an information society service requested by the user.

The user data collected through technically necessary elements are not processed to create user profiles. We also use so-called “session cookies”, which store a session ID that can be used to assign various requests from your browser to the joint session. “Session cookies” are necessary for the use of the website. In particular, they allow us to recognize the terminal device used when you return to the website. We use this cookie to recognize you on subsequent visits to the website if you have a customer account with us; otherwise, you must log in again on each visit. The legal basis for this processing is Art. 6 para. 1 p. 1 lit. f) DSGVO. Our legitimate interests in the processing are to provide the aforementioned special functionalities and thereby make the use of the website more attractive and effective. The “session cookies” are deleted depending on which browser you use and which browser settings you have made when you close the browser.

You can object to the processing. Your right to object exists for reasons arising from your particular situation. You can send us your objection via the contact details listed in the “Responsible party” section.

Technically not necessary tracking

We also use cookies, pixels, browser fingerprinting and other tracking technologies on the website to enable an analysis of users’ surfing behavior. In particular, the use of website functions is stored and processed.

The legal basis for this processing is your consent according to Art. 6 para. 1 p. 1 lit. a) DSGVO. The technically unnecessary cookies, pixels and other tracking technologies are automatically deleted after a specified period of time, which may differ depending on the tracking method. Insofar as we integrate third-party cookies or pixels and similar tracking technologies into our website, we will point this out to you separately below.

Revocation of your consent to the processing of the respective provider is possible at any time by calling up the icon of the Consent Management Platform and pushing back the slider under the “Advanced Settings” of the Consent Tool. The lawfulness of the processing remains unaffected until you exercise the revocation.

Consent management platform Consentmanager

In order to request consent on our website for the processing of your end device information and personal data by means of cookies or other tracking technologies, we use the “Consentmanager” consent tool. With the help of “Consentmanager”, you have the possibility to consent or refuse the processing of your end device information and personal data by means of cookies or other tracking technologies for the purposes listed in the “Consentmanager”. Such processing purposes may include the integration of external elements, integration of streaming content, statistical analysis, reach measurement, individualized product recommendations and individualized advertising. You can use “Consent Manager” to give or refuse your consent for all processing purposes or to give or refuse your consent for individual purposes or individual third-party providers. The settings you have made can also be changed by you afterwards. The purpose of the integration of “Consentmanager” is to leave the decision about the setting of cookies and similar functionalities to the users of our website and, in the course of the further use of our website, to offer the possibility to change settings already made. In the course of using “Consentmanager”, personal data as well as information of the end devices used will be processed by us. In the process, your data is also sent to Consentmanager (Jaohawi AB, Håltegelvägen 1b, 72348 Västerås, Sweden). The information about the settings you have made will also be stored in your terminal device. The legal basis for the processing is Art. 6 para. 1 p. 1 lit. c) DSGVO in conjunction with. Art. 7 (1) DSGVO, insofar as the processing serves to fulfill the legally standardized obligations to provide evidence for the granting of consent. Otherwise, Art. 6 (1) p. 1 lit. f) DSGVO is the relevant legal basis. Our legitimate interests in the processing lie in the storage of user settings and preferences in relation to the use of cookies and the evaluation of consent rates. After thirteen months after the user settings have been made, consent is queried again. The user settings made will then be stored again for this period, unless you yourself delete the information about your user settings in the terminal device capacities provided for this purpose beforehand.

You may object to the processing insofar as the processing is based on Art. 6 (1) p. 1 lit. f) DSGVO. Your right to object exists for reasons arising from your particular situation. You can send us your objection via the contact details listed in the “Responsible party” section.

Contacting our company

When contacting our company, e.g. by e-mail or via the contact form on the website, the personal data you provide (such as first and last name, e-mail address and telephone number, hotel website) will be processed by us in order to respond to your inquiry. The mandatory information is marked with an asterisk; other information is voluntary. The legal basis for the processing is Art. 6 (1) p. 1 lit. f) DSGVO or Art. 6 (1) p. 1 lit. b) DSGVO, if the contact is aimed at the conclusion of a contract. If the request is aimed at the conclusion of a contract, the provision of your data is necessary and obligatory for the conclusion of a contract. If the data is not provided, it is not possible to conclude or execute a contract in the form of contacting you or processing the inquiry. The processing of personal data from the input mask is solely for the purpose of processing the contact. In the case of contact by e-mail, this also constitutes the necessary legitimate interest in processing the data. The other data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems. In this context, the data is not passed on to third parties. We delete the data accruing in this context after the processing is no longer necessary – usually two years after the end of the communication – or, if necessary, restrict the processing to compliance with existing legally mandatory retention obligations.

You may object to the processing. Your right to object exists for reasons arising from your particular situation. You can send us your objection via the contact details listed in the “Responsible party” section.

Processing for contractual purposes

We process your personal data if and insofar as this is necessary for the initiation, substantiation, execution and/or termination of a legal transaction with our company. The legal basis for this results from Art. 6 para. 1 p. 1 lit. b) DSGVO. The provision of your data is necessary for the conclusion of the contract and you are contractually obliged to provide your data. If you do not provide your data, it will not be possible to conclude and/or execute the contract. After the purpose has been achieved (e.g. contract execution), the personal data will be blocked for further processing or deleted, unless we are authorized to process it further on the basis of a consent granted by you (e.g. consent to process the e-mail address for sending electronic advertising mail), a contractual agreement, a legal authorization (e.g. authorization to send direct advertising) or on the basis of legitimate interests (e.g. retention for the enforcement of claims).

The transfer of your personal data to third parties takes place if

it is necessary for the establishment, implementation or termination of legal transactions with our company (e.g. in the case of the transfer of data to a payment service provider/ a shipping company for the processing of a contract with your person), (Art. 6 para. 1 p. 1 lit. b) DSGVO), or
a subcontractor or vicarious agent that we use exclusively in the context of providing the offers or services you have requested requires this data (such auxiliaries are, unless you are expressly informed otherwise, only authorized to process the data to the extent that this is necessary for the provision of the offer or service), or
an enforceable official order (Art. 6 para. 1 p. 1 lit. c) DSGVO) exists, or
an enforceable court order exists (Art. 6 para. 1 p. 1 lit. c) DSGVO), or
we are obliged to do so by law (Art. 6 (1) p. 1 lit. c) DSGVO), or
the processing is necessary to protect the vital interests of the data subject or another natural person (Art. 6 (1) p. 1 lit. d) DSGVO), or
it is necessary for the performance of a task carried out in the public interest or in the exercise of official authority (Art. 6 (1) p. 1 lit. e) DSGVO), or
we can rely on our overriding legitimate interests or those of a third party to disclose (Art. 6 (1) p. 1 lit. f) DSGVO).

Any further transfer of your personal data to other persons, companies or bodies will not take place unless you have effectively consented to such a transfer. The legal basis of the processing is then Art. 6 para. 1 p. 1 lit. a) DSGVO. We point out the respective recipients within the scope of this data protection information in relation to the respective processing operation.

Email marketing

Existing customer advertising

We reserve the right to use the e-mail address provided by you in the course of concluding the contract in accordance with the statutory provisions in order to send you the following content by e-mail during or following the conclusion of the contract, provided you have not already objected to this processing of your e-mail address:

New offers for services of our products and services – such as advice on a succession plan for your hotel property, project development or announcements of new hotel openings.
Invitations to events of our company.

The legal basis for the data processing is Art. 6 para. 1 p. 1 lit. f) DSGVO. Our legitimate interests in the aforementioned processing lie in increasing and optimizing our services, sending direct advertising and ensuring customer satisfaction. Insofar as the sending of electronic information is necessary for the execution of the contract (e.g. e-mail in informational form), the legal basis is Art. 6 para. 1 p. 1 lit. b) DSGVO. If the e-mail is related to the contractual relationship, the provision of your data is necessary and obligatory for the conclusion of a contract or the performance of the contract. If the data is not provided, it will not be possible to conclude or execute the contract in the form of the communication of information. We delete your data when you end the usage process. We use an external e-mail marketing service to send the e-mails. For more information on these service providers, please refer to the section “E-mail marketing service”.

We would like to point out that you can object to the receipt of direct advertising as well as the processing for the purpose of direct advertising at any time without incurring any costs other than the transmission costs according to the basic rates. You have a general right to object without giving reasons (Art. 21 (2) DSGVO). To do so, click on the unsubscribe link in the respective email or send us your objection to the contact details listed in the “Responsible party” section.

Newsletter

You have the possibility to subscribe to our e-mail newsletter on the website, which will inform you regularly about

new offers on services of our products and services – such as advice on a succession plan for your hotel property, project development or announcements of new hotel openings
invitations to events of our company.

To receive the newsletter, you must provide your name and a valid e-mail address. We process the e-mail address for the purpose of sending our e-mail newsletter and as long as you have subscribed to the newsletter. For sending the newsletter, we use an external e-mail marketing service. For more information about these service providers, please see the section “Email marketing services”. The legal basis for the processing is your consent according to Art. 6 para. 1 p. 1 lit. a) DSGVO.

You can withdraw your consent to the processing of your e-mail address for the receipt of the newsletter at any time, either by clicking directly on the unsubscribe link in the newsletter or by sending us a message via the contact details provided under “Person responsible”. This does not affect the lawfulness of the processing that took place based on the consent until the time of your revocation.

In order to document your newsletter registration and to prevent misuse of your personal data, registration for our e-mail newsletter takes the form of the so-called double opt-in procedure. After entering the data marked as mandatory, we will send you an e-mail to the e-mail address you provided, in which we ask you to explicitly confirm your subscription to the newsletter by clicking on a confirmation link. In doing so, we process your IP address, the date and time of your subscription to the newsletter and the time of your confirmation. In this way, we ensure that you really want to receive our e-mail newsletter. We are legally obliged to prove your consent to the processing of your personal data in connection with the registration for the newsletter (Art. 7 (1) DSGVO). Due to this legal obligation, the data processing is based on Art. 6 para. 1 p. 1 lit. c) DSGVO.

You are not required to provide your personal data during the registration process. However, if you do not provide the required personal data, we may not be able to process your subscription or not completely. If there is no confirmation of the newsletter subscription within 24 hours, we will block the information transmitted to us. After your confirmation, your data will be processed as long as you are subscribed to the newsletter.

In case of unsubscription by exercising the revocation of consent, we process your data, in particular your e-mail address, to ensure that you do not receive any further newsletters from us. For this purpose, we add your e-mail address to a so-called “block list”, which makes it possible that you do not receive any further newsletters from us. The legal basis for data processing is Art. 6 (1) p. 1 lit. c) DSGVO in order to comply with our obligations to provide proof, otherwise Art. 6 (1) p. 1 lit. f) DSGVO. Our legitimate interests in this case are to comply with our legal obligations to reliably no longer send you newsletters.

In addition, we process the aforementioned data for the establishment, exercise or defense of legal claims. The legal basis for the processing is Art. 6 (1) lit. c) DSGVO and Art. 6 (1) lit. f) DSGVO. In these cases, our legitimate interest is the assertion or defense of claims.

We also statistically evaluate newsletter opening rates, the number of clicks on included links and reading duration. For this purpose, the usage behavior within the newsletters sent by us is evaluated based on end device-specific information (e.g. e-mail client used and software settings). For this analysis, the emails sent contain so-called web beacons or tracking pixels. In this way, it can be determined whether a newsletter message has been opened. Furthermore, we can determine whether and which links in the newsletter message are clicked. All links in the email are so-called tracking links, with which your clicks can be counted.legal basis of the processing is Art. 6 para. 1 p. 1 lit. a) DSGVO. We delete your data when you terminate the newsletter subscription.

You can revoke your consent at any time, either by sending a message to us (see the contact details in the “Person responsible” section) or by directly clicking the unsubscribe link contained in the newsletter. This does not affect the lawfulness of the processing that took place on the basis of the consent until the time of your revocation.

Email marketing services

We use “rapidmail” as our e-mail marketing service. The provider is rapidmail GmbH (Wentzingerstraße 21, 79106 Freiburg im Breisgau; hereinafter “rapidmail”). If you have registered for the newsletter, the data provided during registration as well as the data processed during the use of our newsletter offer will be processed on the servers of “rapidmail” in Germany. Depending on the font used to design the respective newsletter, a connection to external servers such as Google Fonts in the USA takes place. There is no adequacy decision for the USA. For these cases, we have concluded so-called standard data protection clauses with “Google” in order to commit “Google” to an adequate level of data protection. We will gladly provide you with a copy upon request. “rapidmail” acts as our processor and is contractually limited in its authority to use your personal data for purposes other than providing services to us in accordance with the applicable data processing agreement. The legal basis for the processing is Art. 6 para. 1 p. 1 lit. f) DSGVO. Our legitimate interests in using an external email marketing service lie in the optimization and more targeted control and monitoring of our newsletter content. For more information, please refer to the privacy policy of “rapidmail” at https://www.rapidmail.de/datenschutz .

Hosting

We use external hosting services of the provider Detco GmbH(Haferwende 36, 28357 Bremen, Germany), which serve to provide the following services: Infrastructure and platform services, computing capacity, storage resources and database services, security as well as technical maintenance services. For these purposes, all data – including the access data mentioned under the item “Use of our website” – that are necessary for the operation and use of our website are processed. The legal basis for the processing is Art. 6 para. 1 p. 1 lit. f) DSGVO. By using external hosting services, we pursue an efficient and secure provision of our web offer.

Coudflare

In addition, we use the services of the Content Delivery Network (hereinafter “CDN”) of Cloudflare Inc. (101 Townsend St., San Francisco, CA 94107, United States; hereinafter “Cloudflare”) on our website for the purpose of faster retrieval of our online offer. When you visit the website, a library from the “CDN” is temporarily stored on your end device to prevent the content from being reloaded. In the process, your IP address is transmitted to the provider in the USA. “Cloudflare” partially processes its data in the USA. There is no adequacy decision of the EU Commission for a data transfer to the USA. We have concluded so-called standard data protection clauses with “Cloudflare” in order to commit “Cloudflare” to an adequate level of data protection. We will gladly provide you with a copy upon request. The legal basis for the processing is Art. 6 para. 1 p. 1 lit. f) DSGVO. With the use of “Cloudflare”, we pursue the legitimate interest of faster retrievability as well as a more effective and improved presentation of our online offer. For more information on data protection and the storage period at “Cloudflare”, please visit: https://www.cloudflare.com/de-de/privacypolicy/.

Integration of third-party content

Third-party content, such as videos, maps or graphics from other websites, is integrated on the website. This integration always requires that the providers of this content (“third-party providers”) perceive the IP addresses of the users. This is because without the IP address they cannot send the content to the browser of the respective user. The IP address is thus required for the display of this content. In the following, we inform you about the services of external providers currently used on our website as well as about the respective processing in individual cases and about your existing objection or revocation options.

Google Tag Manager

We use the “Google Tag Manager” from “Google” (Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001) on our website. “Google Tag Manager” is a solution that allows website tags and other third-party elements to be managed through one interface.

First, when the website is accessed with Google Tag Manager, an http request (Request) is sent to Google. This transmits end device information and personal data such as your IP address and information about your browser settings to Google. We use the Google Tag Manager for the purpose of facilitating electronic communication by transferring information to third-party providers via programming interfaces, among other things. In the Google Tag Manager, the respective tracking codes of the third-party providers are implemented without us having to make any elaborate changes to the source code of the website ourselves. Instead, the integration is done by a container that places a so-called “placeholder” code in the source code. In addition, Google Tag Manager allows us to exchange user data parameters in a certain order, especially by ordering and systematizing the data packets. Your data is also occasionally transferred to the USA. There is no adequacy decision of the EU Commission for a data transfer to the USA. So-called “standard contractual clauses” have been concluded with Google to ensure compliance with an adequate level of data protection. Upon request, we will provide you with a copy of the standard contractual clauses. The legal basis for the processing is Art. 6 para. 1 p. 1 lit. f) DSGVO. Our legitimate interests in the processing lie in the facilitation and execution of electronic communication through identification of communication endpoints, control options to exchange data elements in a specified order, and identification of transmission errors. The Google Tag Manager does not initiate any data storage. Further information on data protection at “Google” can be found at: http://www.google.de/intl/de/policies/privacy.

You may object to the processing insofar as the processing is based on Art. 6 (1) p. 1 lit. f) DSGVO. Your right to object exists for reasons arising from your particular situation. You can prevent the processing by deleting the history and website data in the settings of your browser software or by opening the browser you are using in “private mode”.

On the other hand, third-party tags such as tracking codes or even counting pixels are installed on our website by Google Tag Manager, for example. The tool triggers other tags, which in turn collect your data; we will inform you about this separately within the scope of this privacy policy. An evaluation of the end device information and personal data of the users collected by the tags does not take place through the Google Tag Manager itself. Rather, your data is forwarded to the respective third-party service for the purposes stated in our consent management tool. We have aligned Google Tag Manager with our consent management tool in such a way that the triggering of certain third-party services in Google Tag Manager is made dependent on your selection in our consent management tool, so that only those third-party tags trigger data processing for which you have given consent. The use of Google Tag Manager is covered by the consent for the respective third-party service. The legal basis for the processing is your consent pursuant to Art. 6 (1) p. 1 lit. a) DSGVO. Google also partially processes the data in the USA. There is no adequacy decision of the EU Commission for a data transfer to the USA. So-called “standard contractual clauses” have been concluded with Google to ensure compliance with an adequate level of data protection. Upon request, we will provide you with a copy of the standard contractual clauses. The storage period of your data can be found in the following descriptions of the individual third-party services. Further information on data protection at “Google” can be found at: http://www.google.de/intl/de/policies/privacy.

You can revoke your consent to processing at any time by calling up the icon of the Consent Management Platform and pushing back the slider under the “Advanced Settings“ of the Consent Tool. The lawfulness of the processing remains unaffected until you exercise the revocation.

Services for statistics and analysis and marketing purposes

We use third-party services for statistical, analysis and marketing purposes. In this way, it is possible for us to provide you with a user-friendly, optimized use of the website. The third-party providers use cookies, pixels, browser fingerprinting or other tracking technologies to control their services. In the following, we inform you about the services of external providers currently used on our website as well as about the respective processing in individual cases and about your existing revocation options.

Google Analytics

In order to be able to optimally adapt our website to user interests, we use “Google Analytics”, a web analysis service from “Google”(Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001). “Google Analytics” uses so-called “cookies” (see the section “Cookies” above), which are stored on your terminal device. With the help of the cookies, “Google” processes the information generated about the use of our website by your end device – e.g. that you have called up a particular web page – and processes, among other things, the data mentioned in the section “Use of our website”, in particular your IP address, browser information, the website previously visited and the date and time of the server request, for the purpose of statistical analysis of website use. For this purpose, it can also be determined whether different end devices belong to you or your household. This website uses “Google Analytics” with the extension “anonymizeIp()”. This means that IP addresses are processed in a shortened form to make it much more difficult to relate them to individuals. According to “Google”, your IP address will be shortened beforehand within member states of the European Union. Only in exceptional cases will the full IP address be transferred to a server of “Google” in the USA and shortened there. “Google” will process this information for the purpose of evaluating your use of the website, compiling reports on website activity for us and – where separately indicated – providing us with other services relating to website activity. If users are registered with a Google service, Google can assign the visit to the user account and create and evaluate user profiles across applications. The legal basis for the processing is your consent in accordance with Art. 6 para. 1 p. 1 lit. a) DSGVO. “Google” also processes the data in part in the USA. There is no adequacy decision of the EU Commission for a data transfer to the USA. So-called “standard contractual clauses” have been concluded with Google to ensure compliance with an adequate level of data protection. Upon request, we will provide you with a copy of the standard contractual clauses. Your data in connection with “Google Analytics” will be deleted after fourteen months at the latest. Further information on data protection at “Google” can be found at: http://www.google.de/intl/de/policies/privacy.

Revocation of your consent to processing is possible at any time by calling up the icon of the Consent Management Platform and pushing back the slider under the “Advanced Settings” of the Consent Tool. The lawfulness of the processing remains unaffected until you exercise the revocation.

Google Ads Remarketing

We use the tool “Google Ads” with the function “Dynamic Remarketing” from “Google” (Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001). This is a procedure with which we would like to address you again. With the “Dynamic Remarketing” function, we can recognize users of our website on other websites within the “Google” advertising network (in the “Google” search or on “YouTube”, so-called “Google Ads” or on other websites) and present advertisements tailored to their interests. The advertisements may also relate to such products and services that you have already viewed on our website. For this purpose, the interaction of the users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to display targeted advertisements to the users on other sites even after they have visited our website. If you visit our website, “Google Ads” will store a cookie on your terminal device. With the help of the cookies, “Google” processes the information generated by your terminal device about the use of our website and interactions with our website as well as the data mentioned in the section “Use of our website”, in particular your IP address, browser information, the website previously visited as well as the date and time of the server request, for the purpose of playing out personalized advertisements. For this purpose, it can also be determined whether different end devices belong to you or your household. If users are registered with a Google service, Google can assign the visit to the user account and create and evaluate user profiles across applications. The legal basis for the processing is your consent according to Art. 6 para. 1 p. 1 lit. a) DSGVO. “Google” also processes the data in part in the USA. For a data transfer to the USA, no adequacy decision of the EU Commission exists So-called “standard contractual clauses” have been concluded with Google to ensure compliance with an adequate level of data protection. Upon request, we will provide you with a copy of the standard contractual clauses. The storage period with “Google” is a maximum of twenty-four months. For more information on data protection and the storage period at “Google”, please visit: https://policies.google.com/privacy.

Revocation of your consent to processing is possible at any time by accessing the icon of the Consent Management Platform and pushing back the slider under the “Advanced Settings” of the Consent Tool. The lawfulness of the processing remains unaffected until you exercise the revocation.

Google Ads Conversion

We use the offer of “Google Ads” from “Google” (Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001) to draw attention to our attractive offers on external websites with the help of advertising media (formerly known as “Google AdWords”). We can determine in relation to the data of the advertising campaigns how successful the individual advertising measures are. These advertising media are delivered by “Google” via so-called “Ad Servers”. For this purpose, we use “Ad Server” cookies, through which certain parameters for measuring reach, such as display of the ads or clicks by users, can be measured. If you access our website via a “Google” ad, a cookie is stored by “Google Ads” on your end device. With the help of the cookies, “Google” processes the information generated by your end device about interactions with our advertising media (call-up of a specific Internet page or click on an advertising medium), the data mentioned in the section “Use of our website”, in particular your IP address, browser information, the website previously visited and the date and time of the server request, for the purpose of analyzing and visualizing the reach measurement of our advertisements. For this purpose, it can also be determined whether different end devices belong to you or your household. Due to the marketing tools used, your browser automatically establishes a direct connection with the server of “Google”. If you are registered with a service of “Google”, “Google” can assign the visit to your account. Even if you are not registered with “Google” or have not logged in, there is a possibility that the provider will learn and process your IP address. We only receive statistical evaluations from “Google” to measure the success of our advertising material. The legal basis for the processing is your consent according to Art. 6 para. 1 p. 1 lit. a) DSGVO. “Google” also processes the data in part in the USA. There is no adequacy decision of the EU Commission for a data transfer to the USA. So-called “standard contractual clauses” have been concluded with Google to ensure compliance with an adequate level of data protection. Upon request, we will provide you with a copy of the standard contractual clauses. The storage period with “Google” is a maximum of twenty-four months. For more information on data protection and the storage period at “Google”, please visit: https://policies.google.com/privacy.