Team

Team

Team

Tarek Brauer

Tarek Brauer

Tarek takes over the chairmanship of the supervisory board at HIAMO. He is a fully qualified lawyer and works for Werder Bremen as an authorised signatory and member of the management team. He also sits on the supervisory board of the stadium company Bremer Weser-Stadion GmbH. Tarek is responsible in particular for the areas of law and HR at Werder Bremen.

 

He has built up both the legal and HR departments in recent years, professionalised them and strategically anchored them in the company.

He is passionate about the topics of culture and organisational development.

Before Tarek joined Werder Bremen in the summer of 2011, he worked for almost 4 years as a lawyer at CMS Hasche Sigle in Hamburg in the areas of IP/IT and sports.

Nadja Hofmann

Nadja Hofmann

Nadja takes over the seat on the supervisory board at HIAMO. She is an experienced manager with a strong focus on the real estate industry. In her role as CIO, she is responsible for all real estate transactions, project financing and asset management for both PROPVEST and Exporo.

Previously, she worked for eight years at Aquila Capital, most recently as COO Central and Northern Europe, where she was responsible for the group’s operational real asset areas with a strong digitalisation focus. Before Aquila, she worked for IntReal International Real Estate Kapitalverwaltungsgesellschaft in Hamburg and Jones Lang LaSalle in Frankfurt am Main, among others. She is also on the board of the German Proptech Initiative (GPTI).

Knut Kleiven

Knut Kleiven

Knut is the vice-chairman of the supervisory board at HIAMO. He worked for the Radisson Hotel Group for 27 years and held the position of Vice President and CFO. Knut started his career as Head of Internal Audit. He was part of the Group Accounting Team, Head of Group Controlling & CFO of the Group.

As a team member of the Execute Team, he was responsible for the IPO in 2006 in close cooperation with all investment banks & book-runners and for raising capital.
In 2019, just before retiring, he was responsible for the re-privatisation and delisting of the company.
In addition, Knut has been responsible for investor relations and has been involved in all joint ventures in which Radisson Hotel Group has been involved. Knut supports HIAMO with his many years of work in a listed company and certification in corporate governance from INSEAD (2019).

Vera Liere

Vera Liere

As Head of Distribution & Revenue Projects, Vera is responsible for the development and implementation of the online distribution strategy and digital processes within HIAMO AG. She coordinates all IT projects and creates new, forward-thinking concepts together with the team.

Vera has been at ease in the hotel industry for more than 15 years. She spent 11 of those years with the budget design hotel chain “prizeotel”.

With her expertise and experience, she has made a significant contribution to the company’s success. For example, she was responsible for the implementation of various distribution systems and for the continuous further development and optimization of digital processes. In close cooperation with the various IT partners, she worked on the in-house programming of a channel manager as well as an Internet booking engine tailored to individual needs. Setting up the distribution landscape for new hotel projects was also part of her tasks, as was the development of revenue strategies.

In addition, Vera built up the reservation center and was responsible for a team of 13 people.

With her professional know-how and extensive knowledge of the system landscape, she also supported all prizeotel teams as technical support.

From 2019, she accompanied the takeover from Radisson Hotel Group in the revenue management & distribution sector.

Since February 2021, Vera has been working together with the HIAMO team on new digital concepts and the realization of the company’s vision.

Marco Nussbaum

Marco Nußbaum 

Marco is a passionate hotelier and entrepreneur and has been at work in the hotel industry for over 30 years. Together with Matthias, he has founded the brand HIAMO in February 2021 and is responsible for the vision as well as the strategic direction of the brand as Co-Founder & CEO, creative head and provider of ideas.

After his apprenticeship as a hotel manager in 1991 at the then Queens Hotel Bremen, his path led him to ASTRON Hotels. Six years later, he took over the position of General Manager at the ASTRON Suite Hotel in Dortmund, becoming one of the youngest hotel directors in Germany. He soon became a member of the management of ASTRON Hotels & Resorts AG and was responsible for the sales department as director of sales.

After the takeover by NH Hotels, he was responsible for the rebranding process of the hotel group as Managing Director Sales & Marketing.

He then moved to Hospitality Alliance AG (now H-Hotels) as a member of the Management Board and was responsible for establishing a standardized sales and marketing strategy.

In 2006, Marco founded the budget design hotel brand prizeotel together with his partner Dr. Matthias Zimmermann and opened the first prizeotel in Bremen three years later. In the same year, they received the Founder’s Award of the City of Bremen – many other awards followed. This was the milestone for the success to come. Further prizeotels in Hamburg, Hanover, Erfurt, Munich & Bern followed. Marco realized his vision of a trendsetting company with an innovative, digital brand & a unique team culture based on appreciation and personal responsibility.

In early 2020, Radisson Hotel Group took over the prizeotel brand.

As a passionate hotelier and entrepreneur he continued his journey and only one year later the founding of HIAMO followed. Together with Dr. Matthias Zimmermann, he thus realizes his ideas and convictions of an ecological, social & economic vision of the private hotel industry.

Marco is a member of the board of the Hotelverband Deutschland (IHA) e.V. as well as of the presidium of the DEHOGA Bundesverband.

Moritz Sandweg

Moritz Sandweg

As Chief of Staff, Moritz supports the HIAMO team with strategic direction in the field of development and acts as a sparring partner for product decisions. This includes the preparation of market analyses and feasibility studies for the development of the HIAMO brand as well as the monitoring of new innovations and trends in the industry for the design of future-oriented hotel concepts. Moritz is also the first contact person for potential new business partners and thus supports the expansion of the brand.

Growing up in a family of hoteliers, Moritz discovered his passion for the industry at an early age. Through various traineeships in the corporate and private hotel industry, he gained his first experiences in different fields and then completed his bachelor’s degree in “Tourism, Hotel and Event Management”. After his graduation he started at Ruby Hotel Group and was responsible for the acquisition of new customers in Northern Germany. At the same time, he successfully supported the start up TUTAKA in the expansion of new business areas as well as the development of their own webshop. He then supported the account management team at SuitePad and looked after his own customer base consisting of national and international hotels.

Since August 2021, Moritz has been studying for a Master’s degree in “Strategic Management & Consulting” at the Cologne Business School. Since October 2021, Moritz has been successfully contributing his theoretical expertise to his area of responsibility at HIAMO and helping to develop the strategic orientation in Development.

Nina Yildiz

Nina Yildiz

As Head of CRM, Nina is responsible for the conception & development of Customer Relations. She is responsible for building the strategy for the cross-system implementation of all CRM activities. This includes setting up measurable marketing strategies and developing new techniques to delight customers.

After completing her Bachelor’s degree in “International Tourism Management” and some international experience, Nina started her first job at the budget design hotel chain “prizeotel” in 2015.

Within the reservation team, she quickly took on responsibility and supported both in the implementation of new projects and in team development. After further training as a team trainer, she was significantly responsible for the induction & coaching of the reservation center team.

As the company grew, Nina took on additional responsibilities in Distribution & Revenue Management. In this context, she worked on the further development and optimization of digital processes and was responsible for the system implementation for new hotel projects.

In her position as Head of Electronic Distribution & Revenue Management and in the course of the acquisition by Radisson Hotel Group, Nina implemented the strategic repositioning of the brand. Together with the Finance Department, she created budgets & forecasts for the entire hotel group.

Since October 2021, Nina is also part of the HIAMO team and develops new strategies and concepts for Customer Relationship Management.

Dr. Matthias Zimmermann

Dr. Matthias Zimmermann 

Matthias is Co-Founder and Managing Director of the HIAMO brand, which he launched together with Marco in February 2021. As a PhD in real estate economics, he is responsible for the real estate, construction and expansion of the HIAMO brand. His main focus is on the valuation of the hotel properties and their real estate related prospective direction.

After spending time abroad in Seville and Harrisonburg, USA, Matthias studied international, bilingual business administration, real estate economics and marketing at the European Business School in Oestrich-Winkel, from which he graduated with a doctorate. Subsequently, in 2005, he took over the family business Weser-Wohnbau GmbH & Co. KG in the 2nd generation and successfully leads the company as managing partner until today.

At the same time, he got to know Marco and thus the world of the hotel industry. Both Hanseatic men had the vision of an individual, extravagant and at the same time affordable hotel concept and founded the budget design hotel brand prizeotel from this idea in 2006. As an experienced and successful real estate economist, Matthias was the managing director responsible for real estate development and construction.

Three years later, Matthias and Marco opened the first prizeotel in Bremen and received the Bremen Founder’s Prize in the same year. Further awards and prizes followed in the areas of hotel concept, design and quality.

His passion lies in real estate with atmosphere – so his enthusiasm did not end when 2020 prizeotel was sold to the Radisson Hotel Group.

In 2021, Matthias and Marco combined their ideas and visions again and founded the HIAMO brand. As a PhD real estate economist with vision in the hospitality industry, Matthias focuses on the profitability and the real estate side expansion of the brand.

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