Marco is a passionate hotelier and entrepreneur and has been at work in the hotel industry for over 30 years. Together with Matthias, he has founded the brand HIAMO in February 2021 and is responsible for the vision as well as the strategic direction of the brand as Co-Founder & CEO, creative head and provider of ideas.
After his apprenticeship as a hotel manager in 1991 at the then Queens Hotel Bremen, his path led him to ASTRON Hotels. Six years later, he took over the position of General Manager at the ASTRON Suite Hotel in Dortmund, becoming one of the youngest hotel directors in Germany. He soon became a member of the management of ASTRON Hotels & Resorts AG and was responsible for the sales department as director of sales.
After the takeover by NH Hotels, he was responsible for the rebranding process of the hotel group as Managing Director Sales & Marketing.
He then moved to Hospitality Alliance AG (now H-Hotels) as a member of the Management Board and was responsible for establishing a standardized sales and marketing strategy.
In 2006, Marco founded the budget design hotel brand prizeotel together with his partner Dr. Matthias Zimmermann and opened the first prizeotel in Bremen three years later. In the same year, they received the Founder’s Award of the City of Bremen – many other awards followed. This was the milestone for the success to come. Further prizeotels in Hamburg, Hanover, Erfurt, Munich & Bern followed. Marco realized his vision of a trendsetting company with an innovative, digital brand & a unique team culture based on appreciation and personal responsibility.
In early 2020, Radisson Hotel Group took over the prizeotel brand.
As a passionate hotelier and entrepreneur he continued his journey and only one year later the founding of HIAMO followed. Together with Dr. Matthias Zimmermann, he thus realizes his ideas and convictions of an ecological, social & economic vision of the private hotel industry.
Marco is a member of the board of the Hotelverband Deutschland (IHA) e.V. as well as of the presidium of the DEHOGA Bundesverband.